Akshaya Tritiya 2025: Experts Warn Buyers — How to Spot Real Gold and Avoid Getting Fooled

New Delhi: Akshaya Tritiya, one of the most auspicious days for making purchases, especially gold, will be celebrated on April 29 and 30, 2025. It is widely believed that buying gold on this sacred day brings prosperity, wealth, and good fortune.
However, experts caution that with the gold rush, there's also a risk of getting duped with fake gold. If you’re planning to buy gold jewellery, coins, or bars, here’s what you must know to ensure you invest wisely and securely.

How to Identify Real Gold Before You Buy

According to Mohit Gang, CEO of Moneyfront, while traditions are important, making informed choices is crucial for smart investing.
Here are some expert-recommended tips to keep in mind while buying gold this Akshaya Tritiya:

1. Check for BIS Hallmark

Always buy gold that carries the BIS (Bureau of Indian Standards) hallmark.
The hallmark is a certification that confirms the purity and authenticity of the gold. Avoid purchasing jewellery that does not have this essential stamp.

2. Compare Making Charges

Making charges can vary significantly between jewellers.
Experts advise visiting multiple stores and comparing prices to get the best deal, potentially saving a significant amount on your purchase.

3. Explore Digital Gold Options

If you are concerned about the security and storage of physical gold, you might consider investing in digital gold, gold ETFs, or gold mutual funds.
These alternatives eliminate the risks of theft and issues with purity while offering the benefits of gold investment.

4. Track Gold Prices

Gold prices fluctuate daily.
Keeping an eye on price trends and buying during dips can help you secure a better deal and maximize returns on your investment.

Expert Advice: Be Smart, Not Just Traditional

Mohit Gang emphasizes,

“Buying gold on Akshaya Tritiya is considered lucky, but investors must also understand the tax implications and financial planning aspects associated with gold investments. Consulting an experienced financial advisor before making a large purchase can lead to better and smarter investment decisions.”

When is Akshaya Tritiya 2025?

This year, Akshaya Tritiya will be observed on Tuesday, 29 April, and Wednesday, 30 April 2025.
Astrologers suggest multiple auspicious muhurats for gold buying on both days.

Gold Buying Timings for 29 April 2025:

• Early Gold Purchase: 5:31 PM

• Evening Muhurat (Laabh): 8:15 PM to 9:36 PM

• Night Muhurat (Shubh, Amrit, Char): 10:57 PM to 2:59 AM (30 April)

Gold Buying Timings for 30 April 2025:

• Start: 5:40 AM to 2:12 PM

• Morning Laabh and Amrit Muhurat: 5:40 AM to 8:59 AM

• Morning Shubh Muhurat: 10:38 AM to 12:18 PM

Significance of Akshaya Tritiya

Akshaya Tritiya holds a sacred place in Hindu culture. It is believed that any purchase made on this day will grow continuously and bring long-lasting prosperity.
Buying gold, silver, property, vehicles, or starting a new venture on Akshaya Tritiya is considered highly auspicious.

According to astrologers, the cosmic energy during Akshaya Tritiya amplifies prosperity and success, making it an ideal day for making important financial decisions.