All Flavour, No Guilt: Introducing 'Bubz', the Monk Fruit–infused 18 Kcal healthy soda.

India’s soft drink category is entering a new chapter with the launch of Bubz, a next generation soda created for today’s conscious yet uncompromising consumer. Every 250 ml can contains 6 g of prebiotic fiber, zero added sugar and only 18 kcal, naturally sweetened with monk fruit. Bubz delivers the familiar fizz and flavour of soda while removing the unnecessary calories and artificial sweeteners. Positioned as soda rewritten, it represents a modern way to enjoy refreshment that is indulgent, functional and designed for the way people live now.

The Bubz advantage:

• 6g Prebiotic Fiber
• 0g Added Sugar
• 18 Kcal per 250ml can
• No artificial sweetener
• Naturally sweetened by Monk Fruit
• No caffeine,
• No Preservatives,
• 100% Vegan
• Flavours – Cola | Lemon Lime | Citrus | Strawberry

Founded by the new age entrepreneurs Adai Mehra and Krish Bajaj, has launched Bubz for India’s new-age consumer urban, aspirational, and always on the move. Bubz pans across a wide spectrum of people like health-conscious yet social, fitness focused yet fun loving. Young professionals, fitness enthusiasts, party hosts, and cultural trendsetters who want a soda that’s guilt-free, Instagrammable and versatile enough to work as a post-gym refresh, a clean cocktail mixer.

For Co-founder Adai Mehra, the brand is deeply personal. After starting his career in finance with Avendus and moving into luxury real estate with Isprava, he experimented with building consumer-facing ventures from artisanal chocolate to interior design. Along the way, he struggled with gut health issues but never lost his love for soda. That tension became the spark for Bubz. “I’ve dealt with gut issues for years, and giving up soda always felt like a compromise. With Bubz, I wanted to prove you can still have the fizz and flavour you crave, but in a way that actually works for your body,” says Mehra.

The arrival of Bubz signals more than the launch of a new beverage. It reflects a shift in how India’s youth approach consumption: indulgence without compromise, taste paired with transparency, and wellness built into everyday rituals. Bubz positions soda as a modern ritual — indulgent, playful, and good for you. “Bubz isn’t trying to be a health drink,” Mehra concludes. “It’s soda, rewritten. The fizz, the flavour, the nostalgia — but smarter, lighter, and designed for the way we live now.”

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