Facebook founder Mark Zuckerberg recently offered a clear glimpse about what he thinks of the heads of two rival tech giants, making a notable choice when asked about Apple CEO Tim Cook versus Google CEO Sundar Pichai . The Meta CEO openly signaled a preference, specifically calling Pichai “cool,” while touching upon his long-standing conflict with Cook, a rivalry often centered on fundamental disagreements over technology philosophy and control of vast digital ecosystems.
Speaking at the Stripe Sessions conference in earlier this month, Zuckerberg took a clear jab at the Apple chief, stating that Cook “had a bad week” when asked about the complexities of delivering Meta's services on platforms controlled by competitors like Apple and Google.
His answer is likely a reference to Cook having a “bad week” was a direct nod to Apple's recent legal setback in a dispute concerning its App Store rules.
Mark Zuckerberg on who he likes more: Cook or Pichai
When pressed about the awkwardness of encountering Cook or Pichai, Zuckerberg quipped, “I'm going to dodge the Apple thing again. You're really trying to drag me in here. Tim's had a bad week. I'm not going to pile on.”
“But Sundar is cool. I like Sundar,” he added.
Zuckerberg on friction with Apple
Zuckerberg also talked about the friction with Apple, calling the situation “complicated” and “awkward.” He specifically criticised the iPhone maker, saying there have been “all these things over time... have just been like 'You can't do these things' that I think are good consumer things to do.”
He went on to estimate that Meta's profitability could be twice as high were it not for these restrictions imposed by platform holders, particularly Apple.
The public exchange is the latest chapter in a feud between the two tech titans that dates back at least a decade. Since around 2014, Zuckerberg and Cook have traded barbs, often clashing over fundamental differences in their companies' business models – with Apple emphasising user privacy and its closed ecosystem, and Meta built on an ad-supported model reliant on data and open platforms.
Zuckerberg also touched on Meta's heavy investments aimed at competing with these platform giants, particularly in future technologies like augmented reality (AR). He acknowledged that companies with existing operating systems and hardware platforms, like Apple and Google, inherently have an advantage. “If they build the same kind of AR glasses the same year,” he said, “I kind of assume the tie goes to them.”
Speaking at the Stripe Sessions conference in earlier this month, Zuckerberg took a clear jab at the Apple chief, stating that Cook “had a bad week” when asked about the complexities of delivering Meta's services on platforms controlled by competitors like Apple and Google.
His answer is likely a reference to Cook having a “bad week” was a direct nod to Apple's recent legal setback in a dispute concerning its App Store rules.
Mark Zuckerberg on who he likes more: Cook or Pichai
When pressed about the awkwardness of encountering Cook or Pichai, Zuckerberg quipped, “I'm going to dodge the Apple thing again. You're really trying to drag me in here. Tim's had a bad week. I'm not going to pile on.”
“But Sundar is cool. I like Sundar,” he added.
Zuckerberg on friction with Apple
Zuckerberg also talked about the friction with Apple, calling the situation “complicated” and “awkward.” He specifically criticised the iPhone maker, saying there have been “all these things over time... have just been like 'You can't do these things' that I think are good consumer things to do.”
He went on to estimate that Meta's profitability could be twice as high were it not for these restrictions imposed by platform holders, particularly Apple.
The public exchange is the latest chapter in a feud between the two tech titans that dates back at least a decade. Since around 2014, Zuckerberg and Cook have traded barbs, often clashing over fundamental differences in their companies' business models – with Apple emphasising user privacy and its closed ecosystem, and Meta built on an ad-supported model reliant on data and open platforms.
Zuckerberg also touched on Meta's heavy investments aimed at competing with these platform giants, particularly in future technologies like augmented reality (AR). He acknowledged that companies with existing operating systems and hardware platforms, like Apple and Google, inherently have an advantage. “If they build the same kind of AR glasses the same year,” he said, “I kind of assume the tie goes to them.”
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