OpenAI updates ChatGPT search with new shopping features: Here's how itworks

OpenAI has introduced a significant update to ChatGPT, adding shopping capabilities to its search tool. This enhancement allows users to find products, compare options, view images and reviews, and access direct purchase links—all within the chatbot interface. The new feature enables users to ask detailed, natural-language questions and receive tailored product recommendations. Initially, the shopping categories include fashion, beauty, home goods, and electronics, with plans to expand further. OpenAI emphasised that the results are independently determined and not influenced by advertisements. OpenAI plans to combine its memory feature with shopping for Pro and Plus users, offering more personalized recommendations based on past interactions.


ChatGPT competing with Google

This update positions ChatGPT as a direct competitor to Google’s search engine, offering a more personalised and ad-free shopping experience. OpenAI reported that ChatGPT users conducted over 1 billion web searches last week, highlighting the growing popularity of its search capabilities.


How the shopping feature in ChatGPT search works

The shopping feature in ChatGPT search works by leveraging natural-language processing to deliver personalised product recommendations based on user queries. Here's how it operates:

Search Query Input: Users can ask detailed questions or describe what they are looking for, such as “Best headphones under $100” or “Stylish table lamps for my living room.”

Data Integration: ChatGPT processes the query and retrieves relevant information about products, including images, reviews, pricing, and purchase links. This data is sourced from online retailers and other shopping platforms.

Tailored Suggestions: The AI provides customised recommendations based on the user’s query, offering insights on products that align with their requirements.

Independent Results: OpenAI ensures that the results are unbiased and not influenced by ads, prioritising a user-centric experience.

Direct Shopping Links: Users are provided with links to purchase the suggested items directly, streamlining the shopping process.

Future Enhancements

OpenAI plans to integrate its memory feature with shopping for Pro and Plus users, enabling even more personalised recommendations based on previous interactions. However, this feature will not be available in certain regions, including the EU and the UK.