SBI Cards Launches 'Tata Neu SBI Card' in Partnership with Tata Digital, Shares Climb

Mumbai, April 17, 2025 — SBI Cards and Payment Services Ltd saw a modest uptick in trading today following the official launch of its new co-branded offering, the ‘Tata Neu SBI Card’, in collaboration with Tata Digital. The stock gained 0.25%, closing at ₹890.70, compared to its previous close of ₹888.45.

The launch marks a strategic step toward catering to premium and digital-first consumers, leveraging the expansive Tata Neu ecosystem to drive engagement and reward loyalty.

A New-Age Credit Card Experience

The Tata Neu SBI Card is being introduced in two distinct variants — Tata Neu Infinity SBI Card and Tata Neu Plus SBI Card — both designed to deliver value across a wide spectrum of lifestyle spends. Customers using these cards will earn NeuCoins on transactions at domestic and international merchant outlets, online or offline.

• Tata Neu Infinity SBI Card: Offers up to 10% rewards on Tata Neu spends.

• Tata Neu Plus SBI Card: Offers up to 7% rewards on Tata Neu spends.

• Rewards are credited as NeuCoins, redeemable within the Tata Neu app.

The card aims to integrate seamlessly with Tata’s digital platform, supporting purchases across grocery, travel, fashion, electronics, jewelry, and pharmacy both online and in-store.

Enhanced Value for Everyday Spends

Beyond retail perks, the card also offers compelling incentives for regular utility and payment categories:

• 1.5% back in NeuCoins on UPI transactions (Rupay variant only)

• Up to 5% rewards on bill payments made through Tata Neu

These benefits aim to bring more consumers into Tata’s digital fold while increasing usage frequency and customer retention for SBI Card.

Easy Enrollment and Availability

SBI Cards has enabled both online and offline enrollment for the Tata Neu SBI Card:

• Online: Via SBI Card’s SPRINT platform and official website ()

• Offline: Through retail kiosks at select Croma stores

The digital onboarding process aligns with the evolving trend of contactless and app-first financial services, aiming to enhance convenience and reduce friction for customers.

Market Impact

The announcement helped SBI Card touch a 52-week high of ₹893.30 during intraday trade. The company’s current market capitalization stands at ₹84,480.50 crore. Institutional investors hold 25.99%, while promoter shareholding remains at 68.60%.